Alex Mocock
Senior Advocacy Director
inEvidence
Jun 2024

World Cup final. Lionel Messi lifts the trophy. The greatest story ever told.

Football is a sport of storytelling, and I'm going to explain why.

Football is a story in motion

Both football and storytelling involve creating a narrative, building emotion, and delivering suspense. Every match is a tale of passion and struggle, triumph and disappointment, joy and sorrow. It's why we love the game. It's why we live for those moments of pure magic.

Think about it. Any football match can be as exciting and dramatic as anything we binge-watch on Netflix. It has the perfect running time of 90 minutes-just enough to build tension, deliver twists, and leave us on the edge of our seats. And, like any great story, it can leave us elated or heartbroken.

Football is a beautiful and complex game, and it's a story that will never get old.

Heroes, villains, and plot twists

Every player on the pitch is a character in the unfolding drama. Some are heroes, some are villains, and some have redemption arcs that Hollywood would envy. A last-minute goal, a controversial red card, a penalty shootout-these are the plot twists that make football so compelling.

Take Messi's World Cup journey. For years, he was the greatest player never to win the biggest prize. The narrative was set: could he finally complete football? The tension built over the tournament, the final was a rollercoaster, and the climax? A fairy-tale ending.

Football is the only sport where a single moment can change the entire story of a game, a season, or even a career.

Every team has a story

It's not just about individual players. Every team has its own unique story. The underdog defying the odds, the fallen giant trying to reclaim past glory, the dominant force looking to cement their legacy. These are the narratives that keep us invested season after season.

Look at Leicester City's Premier League triumph in 2016. A team that was almost relegated the year before, with odds of 5000-1 to win the title, somehow pulled off the impossible. That wasn't just football-it was a story for the ages.

Football is proof that the best stories aren't written, they're lived.

The emotional connection

Great stories make us feel something. Football does the same. The highs of a last-minute winner, the lows of a gut-wrenching defeat, the sheer ecstasy of a trophy lift-it's all part of the emotional rollercoaster.

And it's not just about the players. Fans are part of the story too. The chants, the rituals, the superstitions-football is a shared experience, a collective narrative that brings people together. Whether you're in the stadium or watching from your sofa, you're part of something bigger.

The next chapter

Football never stops. There's always another match, another season, another story waiting to unfold. That's what makes it so special. It's a story that can be experienced in its entirety by players, fans, and spectators alike.

So, the next time you watch a game, think about the story being told. The drama, the characters, the emotions-it's all there. And that's why football and storytelling are, in many ways, the same thing.